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Services
Marketing strategy, brand and positioning, demand generation, digital oversight, fractional CMO leadership and team training.
Design
Positioning, channel strategy and measurement, written as documents your team owns.
Direct
Leadership, agency oversight and training so the plan gets executed properly.
Service I
Marketing Strategy
The foundation engagement. We research the market, define the customer, choose the channels, allocate the budget and write it all down in a plan your team can follow without interpretation.
What Is Included
- Market and competitive analysis
- Customer research and segment definition
- Channel strategy and budget allocation
- Measurement framework and KPI definition
- 90 day execution roadmap
- Presentation to your team and leadership
Service II
Brand & Positioning
Positioning is the sentence your entire company should be able to say the same way. We build that, along with the messaging architecture that keeps every page, ad and sales call consistent.
What Is Included
- Positioning statement and rationale
- Value proposition development
- Messaging architecture by audience
- Competitive differentiation analysis
- Naming and tagline development
- Brand and messaging guidelines
Service III
Funnel & Demand Generation
The machinery between a stranger noticing you and a salesperson having a useful conversation. We design the offers, sequences and handoffs that make that path work.
What Is Included
- Lead generation strategy and offer design
- Nurture sequence and email strategy
- Landing page and conversion strategy
- Lead scoring and qualification criteria
- Sales and marketing handoff process
- CRM and pipeline structure guidance
Service IV
Digital & Performance Oversight
An independent read on your digital marketing, and ongoing oversight of the people running it. We review what is being spent, what it returns and whether the agency is earning its fee.
What Is Included
- Website and conversion review
- Search and paid media assessment
- Analytics and tracking implementation review
- Agency selection, briefing and oversight
- Campaign performance review
- Budget reallocation recommendations
Service V
Fractional CMO
Senior marketing leadership without a full time executive salary. We run the function, manage the team and vendors, own the numbers and report to you or your board.
What Is Included
- Marketing leadership on a part time basis
- Team management and hiring support
- Agency and vendor management
- Budget planning and accountability
- Monthly performance reporting
- Board and investor reporting support
Service VI
Team Training & Enablement
Workshops that leave your in house team genuinely more capable, so the plan does not depend on us being available.
What Is Included
- Marketing strategy workshops
- Positioning and messaging training
- How to brief and manage an agency
- Reading and acting on analytics
- Content and campaign planning systems
- Playbooks and templates for ongoing use
Also Available
Focused engagements
Marketing Audit
A fast diagnostic of channels, spend, tracking and messaging with a prioritized fix list.
Agency Search
Requirements, shortlist, briefing and contract review so you hire the right partner on fair terms.
Due Diligence
Independent assessment of a target company's marketing function for buyers and investors.
Launch Planning
Go to market planning for a new product, service line or location.
Spending more without knowing why?
Book a consultation. We will look at what you are running, tell you what we would change first, and be honest about whether you need us at all.