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Case studies

How companies transformed their marketing with our counsel. Each case shows the situation we found, what we recommended and what changed as a result.

2.7x

Median qualified pipeline growth within twelve months

34%

Average spend reallocated from low return activity

38%

Average reduction in customer acquisition cost

89%

Clients who extend or return for another engagement

Professional services · Engineering

+184%

qualified pipeline in ten months

From generalist to go to specialist

The situation. A respected engineering consultancy grew almost entirely through referrals and had plateaued. Its website and proposals described it as capable of everything, which to buyers meant memorable for nothing.

Our counsel. Customer interviews showed two industries where the firm won more often and earned higher margins. We repositioned the firm as a specialist in those sectors, rebuilt messaging and proof points around their buyers, briefed a web agency on a new site and trained business development on the new story.

The outcome. Inbound inquiries began arriving weekly, win rates in the target sectors rose and average project value increased.

Before

Referral dependent, flat revenue

After

Weekly inbound, higher value work

Consumer goods · Specialty food

-41%

customer acquisition cost

Four agencies, one strategy

The situation. A fast growing food brand was paying four agencies for social, paid media, PR and email. Each reported success. Revenue growth had stalled and no one could say which spend was working.

Our counsel. We audited all four relationships, built a measurement framework tying spend to orders, consolidated to a single performance partner, and shifted budget from broad awareness toward retention and repeat purchase.

The outcome. Acquisition cost fell sharply, repeat purchase rates climbed and leadership finally had one dashboard it trusted.

Before

Four vendors, no attribution

After

One partner, clear ROI

Technology · B2B software

new markets entered in eighteen months

A regional leader goes national

The situation. A software company dominated its home region but had failed once before at expanding, spending heavily on a launch that produced few customers.

Our counsel. We sized and ranked potential markets, identified why the previous launch failed, built a sequenced go to market playbook and served as fractional CMO through the first two launches while recruiting a permanent marketing director.

The outcome. Three new markets were entered on budget, each reaching its customer target ahead of plan.

Before

One region, a failed expansion

After

National footprint, in house leader

Healthcare · Multi site practice

+62%

new patient appointments

Clarity for a growing healthcare group

The situation. After acquiring three practices, a healthcare group had five brand names, conflicting websites and a marketing coordinator overwhelmed by competing requests.

Our counsel. We designed a unified brand architecture, planned the patient communication for the transition, restructured the marketing team, and built a local search and referral strategy for each location.

The outcome. One recognizable brand across all locations, a capable three person team and substantial growth in new patient bookings.

Before

Five brands, one stretched coordinator

After

Unified brand, structured team

Manufacturing · Industrial

4.2x

measured marketing return

Proving marketing to the board

The situation. A family owned manufacturer's board was preparing to cut marketing by half because nobody could demonstrate what it returned.

Our counsel. We connected CRM and web data, defined how leads progressed to orders, built a board level dashboard and identified trade shows and publications producing almost nothing.

The outcome. The budget was protected and redirected. Marketing's measured return reached more than four times its cost within the year.

Before

Budget facing a fifty percent cut

After

Budget protected, return proven

Hospitality · Boutique hotels

+29%

direct booking revenue

Winning back direct bookings

The situation. A boutique hotel group was surrendering a growing share of revenue to online travel agency commissions, with little guest loyalty.

Our counsel. We developed a direct booking strategy, redesigned the guest lifecycle from inquiry to return visit, advised on the booking experience and introduced a loyalty offer.

The outcome. Direct bookings grew substantially and commission costs dropped, adding meaningful margin to every room night.

Before

Heavy reliance on third party sites

After

Direct channel growing, margin up

Client identities are confidential. Outcomes reflect these specific engagements and are not a guarantee of results for other companies.

"The most valuable thing they did was tell us to stop doing half of what we were doing. The other half became twice as effective."
Managing Director, industrial manufacturer

The common thread

What every transformation shared

Diagnosis first

In every case the most important problem was different from the one the client first described.

II.

Fewer, better bets

Growth came from focusing resources on a smaller number of segments and channels, not from adding more.

III.

Measured honestly

Clear metrics set at the start allowed leadership to see progress and keep investing with confidence.

IV.

Capability built

Each client finished with a team and partners able to sustain results long after the engagement ended.

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