Marketing Strategy
Market and competitor analysis, customer definition, channel strategy, budget allocation and a written plan with priorities and expected outcomes.
Southwest Ranches, Florida
Marketing Alchemy ConsultingStrategy before spend
Most marketing does not fail because the ads were bad. It fails because nobody agreed on who the customer was, what the offer promised or which number actually mattered. We fix that first, then make the spending work.
What clients come to us for
- A positioning statement their whole team can repeat
- Marketing spend tied to pipeline, not impressions
- A plan the in house team can actually execute
- An outside read on whether the agency is working
- Straight answers, including when to spend less
FreeFirst consultation
30 daysTo a written strategy
6Days a week
0Long term lock in
Who We Are
The strategy layer most businesses skipped
Marketing Alchemy Consulting LLC works from Southwest Ranches, Florida with clients across the country. We are a consultancy, not an agency. We are not trying to own your ad account or bill you a percentage of your media spend forever.
What we do is the part that usually got skipped. Who exactly is the buyer, and what do they believe before they ever hear from you. What does your offer promise that a competitor cannot copy by Friday. What is the one number that actually indicates the business is working. Which channels deserve budget, and which are being funded out of habit.
Once that exists in writing, execution becomes straightforward. Your team knows what to build. Your agency knows what to run. And you know whether it worked, because you agreed in advance what working would look like.
- Positioning and messaging documented, not improvised
- Channel strategy based on where your buyers actually are
- Measurement built before campaigns launch, not after
- Plans your existing team can execute without us
At A Glance
- Based in: Southwest Ranches, FL 33332
- Clients: Nationwide, remote and on site
- Focus: Strategy, brand, demand, measurement
- Also: Fractional CMO and team training
- Hours: Mon to Sat, 8:00 AM to 5:00 PM
- Engagements: Project or monthly, no lock in
- Phone: 877-978-2110
What We Do
Six engagements
Take one or combine several. Everything produces a document your team can act on without us in the room.
Brand & Positioning
Positioning, messaging architecture, value proposition, naming and the brand standards that keep every touchpoint consistent.
Funnel & Demand
Lead generation and nurture design, offer development, landing page and conversion strategy, sales and marketing handoff.
Digital & Performance
Search, paid media and website strategy, analytics and tracking, agency selection and oversight, performance review.
Fractional CMO
Senior marketing leadership on a part time basis, for businesses that need direction and accountability without a full time executive salary.
Team Training
Workshops and enablement so your in house team can run the plan, brief agencies properly and read their own numbers.
How We Measure
The numbers we hold ourselves to
Every engagement defines success in advance. These are the measures that appear in most of them.
Cost to acquire
What a customer actually costs across all channels, including the spend nobody attributes properly.
What they are worth
Lifetime value by segment, because a campaign that looks expensive is often cheap against the right customer.
Qualified demand
Leads that a salesperson would actually take, tracked from source through to closed revenue.
Pricing
Clear fees, no percentage of spend
We do not take a cut of your media budget, because that arrangement pays us to recommend spending more. Fees are flat, agreed in writing, and you own everything we produce.
Advisory
Owners who need a second opinion
$325 / hour
- Hourly strategic consulting
- Marketing and campaign review
- Agency performance assessment
- Written summary after each session
- No minimum commitment
- Blocks of hours available
Most Requested
Strategy Engagement
A documented plan in 30 to 60 days
$9,500 starting
- Market, customer and competitor research
- Positioning and messaging architecture
- Channel strategy and budget allocation
- Measurement framework and KPIs
- 90 day execution roadmap
- Team presentation and handover
- 30 days of follow up support
Fractional CMO
Ongoing leadership and accountability
$6,500 / month, from
- Senior marketing leadership, part time
- Agency and vendor oversight
- Team management and hiring support
- Monthly performance reporting
- Budget planning and control
- Executive and board reporting
- Month to month after initial term
| Engagement | Typical Range | Timeline | What It Covers |
|---|---|---|---|
| Marketing audit | $3,500 to $7,500 | 2 to 4 weeks | Channels, spend, tracking, findings |
| Positioning and messaging | $6,500 to $18,000 | 4 to 8 weeks | Research, positioning, message architecture |
| Full strategy engagement | $9,500 to $32,000 | 4 to 10 weeks | Strategy, channels, measurement, roadmap |
| Fractional CMO | $6,500 to $16,000 monthly | 6 month minimum | Leadership, oversight, reporting |
| Team workshop | $2,800 to $8,500 | 1 to 3 days | Training, materials, follow up |
Ranges reflect completed engagements and are for planning only. Media spend is paid by you directly to the platforms. See the full pricing page.
Our Method
Four stages
Dissolve
We take the current marketing apart. What is running, what it costs, what it produces and which assumptions have never been tested.
Distill
Research and analysis narrowed down to the few things that actually matter: the buyer, the offer, the message and the metric.
Combine
Positioning, channels, budget and measurement assembled into one written plan with priorities and a realistic sequence.
Transmute
Execution support, team enablement and review, so the plan turns into activity and the activity turns into revenue.
Who We Work With
Businesses at a turning point
Growing SMBs
Revenue is climbing but marketing is still improvised, and the founder is the only one who understands it.
Plateaued Businesses
What worked for years has stopped working, and spending more on the same channels is not fixing it.
Professional Services
Firms whose growth depends on reputation and referral, needing a repeatable engine alongside it.
Teams With Agencies
Companies paying an agency well and unsure whether they are getting strategy or just activity.
Questions
What clients ask first
Are you an agency?
No. We are a consultancy. We do not manage your ad accounts month to month or bill a percentage of media spend. We build the strategy, then either hand it to your team, help you select and brief an agency, or oversee one on your behalf. If what you actually need is campaign execution, we will tell you and point you to people who do it well.
Will you tell us to spend less?
Frequently. A meaningful share of our recommendations reduce spend, usually by killing channels that were funded by habit rather than evidence. Since we take no percentage of media budget, that advice costs us nothing to give.
How long until we see results?
Strategy work delivers in four to ten weeks. Results from executing it vary enormously by business, market and how quickly your team implements. Positioning and messaging changes can move conversion within weeks. Building a demand engine from nothing takes quarters, not days.
Do you work with our existing agency?
Yes, often. Many engagements involve briefing and overseeing an agency the client already has. Agencies usually welcome it, because a clear strategy makes their work easier and their results better.
Can you guarantee growth?
No, and any consultant who does is telling you what you want to hear. Outcomes depend on your product, pricing, sales capability, market conditions and execution. What we guarantee is the work, the analysis and honest reporting. See our results disclaimer.
Do you work outside Florida?
Yes. We are based in Southwest Ranches and work with clients nationwide. Most work is done remotely with on site sessions for workshops, discovery and presentations.
Spending more without knowing why?
Book a consultation. We will look at what you are running, tell you what we would change first, and be honest about whether you need us at all.